Readers per copy: 2.6
Sex
Male	61%
Female	39%
Age
Under 50	5%
50-54	12%
55-59	22%
60-64	28%
65-69	22%
70 or over	11%
Average: 61.8
Education
Attended College or better	90%
Graduated College or better	62%
Postgraduate degree	25%
Employment
Work full time	46%
Work part time	11%
Retired	43%
Home Ownership
Own main residence	93%
Rent	7%
Marital Status
Married	79%
Divorced/separated	9%
Widowed	4%
Single, never married	8%
Average Value of Main Residence:	$380,257
Average Household Income:	$155,601
Average Household Net Worth:	$1,053,758

Interesting Facts

• 85% of Where to Retire readers are likely to relocate
• 57% of readers will visit 3-4 times before deciding to relocate to a particular town
• 35% of readers will move seasonally between 2 or more residences
• 94% of readers rate the magazine’s content as excellent to good
• 74% of readers read three-fourths or more of the magazine

Click here for a PDF of our Reader Profile